COLIN REYNOLDS |
DEAR MR. PALMER... | KETEL ONE VODKA
The relationship between the Ketel One Vodka family and golf legend Arnold Palmer go back decades, with the golfer famous for enjoying his signature "19th hole" cocktail after rounds - a vodka martini with lemon twist.
Following Palmer's death in 2016, the brand commissioned commemorative bottles celebrating his life and honoring his legacy. In addition to the speciality bottles, the program was supported by a media and influencer gifting campaign, custom content development and paid media around golf's biggest events, and a sponsored takeover of the Arnold Palmer Invitational golf tournament in Bay Hill, FL., which included naming rights, media events, and a reservation-only VIP and influencer cocktail lounge.