HOLD 'EM BACK | THE KICKER

Written by The Kicker's EOC and SNL's Co-Head Writer, Bryan Tucker, and starring his long-time collaborator, Kenan Thompson, "Hold 'Em Back" was the first or many music parodies produced by the editorial team. Supported by a strong PR push and strategic content partnerships, the main driver for this music video was to grow awareness for the brand and showcase our capabilities as a production studio and an emerging digital destination for sports comedy.  

Watch it here