AS THE FIRE PIT BURNS |

RESIDENCE INN BY MARRIOTT

To demonstrate why its recently rebranded Residence Inn properties were tailored for business travelers, Marriott partnered with Above Average to create an episodic digital series starring Niecy Nash about competing corporate teams both staying at the same Residence Inn location. 

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The programming and channel strategy was designed to keep viewers engaged across each episode and drive tune-in to the ongoing content. Overall the series garnered more than 800k views across platforms, surpassing the client's KPI for combined viewership.  

 

Watch it here