GLAAD MEDIA AWARDS WITH PATRICIA ARQUETTE | KETEL ONE VODKA

Ahead of the 28th Annual GLAAD Media Awards celebrating achievement in the LGBTQ community, Ketel One Vodka partnered with actress and activist, Patricia Arquette, to honor her sister - the late actress and LGBTQ pioneer, Alexis Arquette. The partnership included a private dinner in Los Angeles for key stakeholders and influencers involved with GLAAD, a dedicated toast moment at the awards ceremony, and a video tribute to Alexis to coincide with the unveiling of the Alexis Arquette Family Foundation in honor of her  legacy. 

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The event and all related content reinforced Ketel One's position as an ally to the LGBTQ community. The alignment with Patricia Arquette provided an authentic partner to deliver a key message and create a meaningful brand moment with a valued core audience.